About

ITALIAN SPIRIT

THROUGH & THROUGH

With a deep connection to Made in Italy, Aviteur represents a new paradigm in the world of luxury, combining superlative craftsmanship with innovative materials and design.

Aviteur stems from "avis", Latin for "bird", symbolizing freedom.

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PATRICIA GUCCI

FOUNDER & CREATIVE DIRECTOR

Patricia Gucci was born in London and is the daughter of Aldo Gucci, the visionary behind the transformation of Gucci into a global luxury brand.

Patricia worked at Gucci America in the 1980s, first as Fashion Coordinator, then as Brand Ambassador in the US and Asia.

In 1983, she became the first woman to be appointed to Gucci’s Board of Directors. In 2016, she published her memoir, In the Name of Gucci.